We turn data into information. Our innovative blackbee platform technology produces valuable and exclusive eCommerce insights in any segment and language for online retailers and manufacturers. Substantially increasing their competitiveness and profitability by converting external market data into highly relevant business information.
Carina Röllig, Founder
Carina Röllig grew up in a family full of entrepreneurs and so she learned quite early what it means to start and manage a business. She studied business administration at the Technical University of Dresden and worked for several years as a product manager at a German travel business. The MBA Event Marketing at the Technical University Chemnitz broadened and deepened her experience on the topic of Corporate Communications. In 2010, when Carina Röllig was a research assistant in the research project “Web Data Integration Lab” at the University of Leipzig, she met Sabine Maßmann and Dr. Hanna Köpcke. Together they discovered the great potential of the innovative matching technology and so they founded Webdata Solutions GmbH in 2012 and released the market analysis software blackbee. Today the Leipzig-based company is now one of the fastest growing German startups and employs 40 staff members. The numerous customers include leading international brand manufacturers and retailers.