NOAH London is just around the corner, so we sat down with Europe’s most promising startups to learn more about why their products and services can revolutionize the digital ecosystem.
Today, we’re chatting with Valerie Bures-Bönström, CEO of Vaha who will be presenting on our Startup Stage at our conference on 30-31 October at Old Billingsgate.
What does your company do?
We provide access to personalized, immersive sessions for body, mind and nutrition at home via an interactive mirror.
When and why did you launch the business?
We will launch Vaha in the beginning of next year as we believe that everybody can lead a more fulfilled and meaningful life through the experience of flow. For us, Flow is the sweet spot where challenges perfectly match your personal capabilities. That´s why we start with our members. Their personal skills, potentials and goals. That´s the base to find their perfect challenges in each dimension: training, nutrition, mental health. All guided by a real personal coach and an advanced artificial intelligence. All designed to make them experience flow. To make it a habit. To make it your new purposeful life. Because why should you grind, fight and struggle when you can Flow.
What is your target market and how big is it?
Only ¼ of people achieve the minimum amount of recommended daily physical activity. Most people experience flow only seldom in their life, providing a large opportunity.
Why will you be successful?
No vision becomes real by one person. Therefore, I am convinced that success can only be achieved by the best team. And that is what we are and strive for.
What is your next big challenge?
In my opinion, the next big challenge is always to prioritize the “most” important challenge. Business faces many challenges, but you can achieve anything if you make the right choice on which challenges to face and which not.
Are you planning to raise funds over the coming months and what criteria should your ideal investor have?
We are well funded, but we are interested in any investor who can add knowledge and power to scale fast. International investors are welcome to discuss opportunities to join us.
Why should potential corporate clients meet you at NOAH?
Everyone who wants to experience flow on a daily base is welcome to meet us.