CarPlanner is a digital car-as-a-service marketplace for all-inclusive, hassle-free car subscriptions. Thanks to our easy-to-use search tools, our users choose the best car for their needs and pay monthly for a car that includes services such as insurance, maintenance and other car related fees and taxes. CarPlanner launched in 2015 and has until now been a lead generation partner to leading car manufacturers such as BMW, Citroen, Fiat, Mercedes, Renault and Toyota. As the auto industry is shifting from car ownership to car-as-a-service, CarPlanner is evolving as well to become a leading car subscription marketplace. We aggregate all the best car subscription offers on the market, and then support users until the contract is finalised. We directly own the user relationship end-to-end, remaining engaged during the contract lifecycle with relevant products and services and a renewal offer when the contract is due to expire. We are powered by technology, use ChatBots throughout the user journey and are designing an entirely digital car subscription process. We launched in Italy first as the subscription market is fast evolving here but our technology and relationships with leading car manufacturers and fleet companies are making our business highly scalable across Europe.


Headquarters: Rome
Country: Italy
Founded: 2014
Employees: 10-25

Company presentation